Lifestyle

We reside in an age where the power of story is so strong that it has actually become the defining way to construct products, companies and brands. In current years, the tech market has actually provided itself as the savior to all of our problems, and now dominates a lot of our culture as a consequence. And there is a quasi-religious fervor to this, especially when we take a look at the lionization of certain people, or the reality that paid-for-marketing-types are called "evangelists," and the in-group mindset that forms afterward. Musks rise corresponded with a vacuum left in the wake of Jobs death, and his image - his individual brand - has been tweaked a number of times in the last 2 decades. And Musks savviest piece of individual branding is to make him an aspirational figure both as...

When one not-online person is in a relationship with an exceptionally online one, there can be friction. When your relationship is part of one or both of your online outputs, you get into a scenario where you have to share everything-- even the unfortunate stuff. Ashley Gross, a 27-year-old material creator with 40,000 Instagram fans and 125,000 Twitter fans, was currently big online when she got with her existing partner, who keeps a personal Instagram account but routinely appears in her posts. Had she selected to keep her brasher brand name, that would have needed-- you thought it-- a long discussion about online personalities, real-life characters, and any problems the overlap in the 2 might trigger in the relationship." You cant pretend that one partner having a public-facing online i...