
I tried (and failed) to channel my inner Bezos
We reside in an age where the power of story is so strong that it has actually become the defining way to construct products, companies and brands. In current years, the tech market has actually provided itself as the savior to all of our problems, and now dominates a lot of our culture as a consequence. And there is a quasi-religious fervor to this, especially when we take a look at the lionization of certain people, or the reality that paid-for-marketing-types are called "evangelists," and the in-group mindset that forms afterward.
Musks rise corresponded with a vacuum left in the wake of Jobs death, and his image - his individual brand - has been tweaked a number of times in the last 2 decades. And Musks savviest piece of individual branding is to make him an aspirational figure both as...